Chad Johnson X LVCVA

Chad “Ochocinco” Johnson, one of the NFL’s most charismatic and culturally relevant personalities, partnered with the Las Vegas Convention and Visitors Authority (LVCVA) to showcase the city’s rise as a global sports and entertainment hub. Famous for his humor, authenticity, and unforgettable touchdown celebrations, Johnson was the perfect fit to lead LVCVA’s campaign celebrating “excessive celebration.” He collaborated with Grammy Award winner Tobe Nwigwe on a custom song and music video that became a Super Bowl commercial, amplifying Las Vegas’s message on one of the world’s biggest stages. Beyond the spot, Johnson created organic content around the Super Bowl, appeared on Jimmy Kimmel Live! and at the NFL Honors on behalf of LVCVA, and generated cultural moments that extended far beyond traditional advertising. The partnership delivered strong social engagement, significant earned media, and reinforced Las Vegas’s positioning as the ultimate sports capital, proving how athlete influencers with cultural credibility can authentically elevate destination marketing.