Pairing NFL talent with DoorDash to drive local buzz and national media coverage.
The Story
To announce a recent partnership with DoorDash, we were asked to enlist the help of influencers to amplify the reach. With a special roll out in select markets, we tapped a number of NFL stars in the LA and Houston market. We were able to disrupt the work days of media members by surprising them with meals from via DoorDash, delivered straight to their office. This created both local and national media attention, including a sit down on ESPN’s flagship show, Sports Center at 6pm. We totaled over 20 media placements and resulting in over 100M+ impressions.