CHAD JOHNSON x EA

Chad Johnson has always been a gamer. Once retired, Chad would often tweet out when he was in a new city and pull up to random people’s houses to play them in FIFA. Naturally, it made sense to align him with EA Sports and build out his love for FIFA. They immediately fell in love with the idea and the legend of the #FIFAKING was born. We’ve done some incredible things through our partnership with EA. We created a series called FIFA King, where Chad traveled and played other athletes and celebrities. In another project to promote the launch of FIFA 19, EA hosted Chad and Waka Flocka along with a few eMLS players and streamed them playing against each other.